New model displays perception that know-how can do extra than simply work, it could possibly elevate something.
SoftServe, a digital engineering and know-how providers firm specializing in AI, knowledge, and cloud options, introduced the launch of its new model, “Expertise Elevated,” reflecting SoftServe’s observe file of decoding complexities to disclose know-how’s full potential.
“Expertise Elevated” marks the corporate’s evolution right into a companion that may architect options with creativity, business depth, and engineering precision. What units SoftServe aside is the way it scales expertise, harnesses cutting-edge applied sciences, and companions throughout the tech ecosystem—remodeling know-how right into a sustained power for progress and aggressive benefit.
“I’ve had the chance to witness and be a part of the pure transformation of the enterprise over practically twenty years I’ve been at SoftServe, and I see this model evolution as an unwavering reflection of the place we are actually and the place we’re headed,” stated Harry Propper, CEO of SoftServe. “Our new look isn’t just a change of image – it’s an emblem of change that displays our ambition to maneuver ahead with daring pondering, imaginative options, and a relentless give attention to making issues higher for our shoppers, our companions, and the communities we serve.”
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“AI and different superior applied sciences are holding the facility to remodel, but they introduce a brand new layer of intricacy for our shoppers – our new model stands at that intersection, serving to shoppers transfer from ambition to manufacturing in a manner that works inside the cloth of their enterprise,” stated Arturo Pena, CMO of SoftServe. “The theme of elevation exists throughout our visible and verbal model id system. It’s designed to make us extra aggressive, compelling, and unmistakably SoftServe, which is strictly what we need to exude to the general public.”
Based in 1993, SoftServe’s popularity is constructed upon three many years of serving to shoppers decode complexity and switch know-how into actual enterprise outcomes. Previously yr alone, the corporate launched devoted companion enterprise models for main know-how gamers like AWS, Google Cloud, Microsoft, and NVIDIA. It was named NVIDIA’s 2026 NPN Superior Expertise Associate of the 12 months for Vitality/Utilities and debuted the Agentic Engineering Suite to deliver AI-powered software program improvement to enterprise scale. The model now encompasses and communicates the breadth of worth, experience, and capabilities SoftServe affords the market.
The brand new model consists of dynamic colours, trendy typefaces, highly effective imagery, and a hanging new emblem. Moreover, the model refresh establishes SoftServe as a digital engineering and know-how providers firm after beforehand figuring out as an IT consulting and digital providers supplier.
SoftServe is digital engineering and know-how providers firm specializing in AI, knowledge, and cloud options. We increase the horizon of recent applied sciences to resolve in the present day’s advanced enterprise challenges and obtain significant outcomes for our shoppers. Our boundless curiosity drives us to discover and reimagine the artwork of the potential. Shoppers confidently depend on SoftServe to architect and execute mature and progressive capabilities, corresponding to digital engineering, knowledge and analytics, cloud, and AI/ML.
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