New Badges Establish Which Journalists and Retailers Are Most Cited in AI-Generated Solutions
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Muck Rack launched AI Visibility Badges, exhibiting which journalists and retailers are most incessantly cited in AI-generated solutions.
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Rankings are primarily based on greater than 15 million AI response citations from Muck Rack’s Generative Pulse dataset and are tiered by quotation frequency: Highest AI Visibility, Excessive AI Visibility and Some AI Visibility.
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AI Visibility Badges are seen throughout Muck Rack workflows, in order that PR groups can issue AI visibility into analysis, pitching and reporting.
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AI Visibility Badges are constructed on Generative Pulse, Muck Rack’s resolution for monitoring model visibility in giant language fashions akin to ChatGPT, Gemini and Claude.
Muck Rack, the AI communications platform the place trusted knowledge, human experience and embedded intelligence come collectively to drive readability, velocity and affect, launched AI Visibility Badges.
AI Visibility Badges present which journalists and media retailers are most incessantly cited in AI-generated solutions. The Badges are tiered primarily based on quotation frequency and are seen throughout key Muck Rack workflows, permitting PR and communications groups to issue AI visibility into analysis, pitching and reporting.
How AI Visibility Badges Work
Every AI Visibility Badge displays how typically an outlet or journalist seems as a cited supply in AI-generated solutions. Tiers embrace:
- Highest AI Visibility: An outlet seems very incessantly and constantly as a cited supply in AI-generated solutions throughout a variety of associated prompts.
- Excessive AI Visibility: An outlet incessantly seems as a cited supply in AI-generated solutions throughout associated prompts.
- Some AI Visibility: An outlet seems often as a cited supply in AI-generated solutions and should floor for particular subtopics or area of interest angles.
Rankings are primarily based on greater than 15 million AI response citations from Muck Rack’s Generative Pulse knowledge throughout a broad immediate set spanning industries and matters. Tiers are up to date month-to-month to mirror adjustments in quotation patterns. Journalists and retailers have to be listed in Muck Rack to be eligible for a badge.
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Turning AI Perception Into Motion
Generative AI is altering how individuals uncover info and types. On this new panorama, visibility is determined by credibility quite than quantity. The manufacturers that seem in AI solutions are those cited by dependable journalists, retailers and authoritative sources.
76% of PR professionals report utilizing generative AI of their work at present, in keeping with Muck Rack’s State of AI in PR analysis. Separate findings from Muck Rack’s What’s AI Studying? December 2025 analysis present there’s solely a 2% overlap between the journalists PR groups are pitching and the sources AI techniques cite of their responses. This hole exhibits that outreach methods haven’t absolutely caught as much as how LLM visibility really works.
AI Visibility Badges assist by showcasing Badges immediately within the workflows the place outreach selections are made. Groups can see a journalist or outlet’s AI Visibility Badge, permitting them to issue AI visibility into media record constructing and pitching and in the end improve their group’s visibility in LLMs.
This launch integrates knowledge from Generative Pulse, Muck Rack’s resolution for monitoring how manufacturers seem in AI-generated responses and which sources affect these solutions. Generative Pulse exhibits the place a model seems throughout main LLMs, how visibility adjustments over time, which journalists and retailers form AI narratives and extra. AI Visibility Badges carry that intelligence into on a regular basis media analysis and outreach.
AI Visibility Badges will launch in two phases. Beginning at present, customers will see badges in Individuals, Media Outlet and Article Search. Within the coming months, Badges will develop to journalist and outlet profile pages and extra areas throughout the platform. Customers may even have the ability to filter search outcomes by AI Visibility tier.
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