Uptempo 2.0 Empowers CMOs to Slash Waste & Maximize ROI With Readability and Confidence

Uptempo, the enterprise advertising operations platform that unifies monetary, planning, spending, and efficiency knowledge right into a single supply of reality, introduced the launch of Uptempo 2.0 on the ANA Masters of Advertising and marketing Convention. The brand new launch introduces integrations with Salesforce, Adobe, and Oracle ERP, together with enterprise-grade capabilities for permissions, knowledge governance, and AI. These enhancements advance Uptempo’s mission to assist CMOs overcome fragmented instruments and knowledge silos—enabling them to optimize advertising investments with larger precision.

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“CFOs depend on SAP, HR depends on Workday, and now CMOs have Uptempo to optimize their work, and join investments with leads to one platform,” stated Adrian Tuck, CEO of Uptempo.

“For too lengthy, advertising has lacked the real-time visibility into finances spend, marketing campaign execution, and tactical efficiency that different enterprise capabilities like finance, HR, and operations take without any consideration,” stated Adrian Tuck, CEO of Uptempo. “Uptempo 2.0 solves that downside, giving CMOs clearer insights, CFOs extra dependable forecasts, and each crew a shared view of efficiency.”

Designed for giant enterprises, Uptempo 2.0 eliminates guide knowledge entry throughout lots of of budgeting spreadsheets, disconnected advertising plan paperwork, and ad-hoc knowledge evaluation—changing them with a collaborative workspace that delivers measurable worth:

• Closed-Loop Workflow: Connects planning, execution, and efficiency in a single system to determine inefficiencies, allow reallocations, and attribute outcomes.
• AI-Powered Intelligence: Gives quick query-based entry to knowledge and insights, supported by best-practice frameworks and maturity fashions to information enhancements.
• Confirmed Scale: Manages budgets exceeding $1B for international organizations, with a customizable person expertise that helps broad adoption.

For corporations with $100M advertising budgets, Uptempo 2.0 can assist scale back misallocated spend whereas enabling the redeployment of the finances mid-cycle to higher-performing areas at roughly twice the ROI.

Marie Bahl, CMO of Uptempo, stated: “Advertising and marketing’s fragmented instruments have lengthy made it troublesome to display true affect, usually resulting in CFO and CEO skepticism. Uptempo 2.0 adjustments that by making a dependable basis for measurement—one which integrates deeply with enterprise methods to assist real-time choices and construct belief throughout the C-suite.”

Uptempo consumer outcomes underscore the platform’s affect: IBM achieved finances variance of simply 0.01% over six quarters, enabling it to reallocate $240M and save greater than $6.6 M in employees time. IKEA demonstrated $25M in ROI from promotions and diminished spreadsheet work by 125,000 hours. GE Digital elevated ROI 2.5 occasions in its first yr via improved attribution and crew coordination.

“CFOs depend on SAP, HR depends on Workday, and now CMOs have Uptempo to optimize their work, and join investments with leads to one platform,” Tuck stated. “This launch helps advertising’s function as a key driver of enterprise progress.”

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