Podqi, the automated IP safety platform reworking how manufacturers defend their digital rights, right this moment introduced it has raised $3.2 million in seed funding. The spherical was led by Normal Catalyst, with participation from Soma Capital, Afore Capital, and strategic angel traders, and positions Podqi to guide in addressing the quickly evolving challenges of IP safety within the digital age.
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In an period the place the net counterfeit market exceeds $1 trillion and grows 20% year-over-year, firms and types face unprecedented difficulties in defending their IP belongings. With the rise of ultra-fast trend and instantaneous viral merchandise, malicious actors can now leverage AI content material technology to completely impersonate storefronts in hours. These misleading websites steal content material instantly from official sources and licensees, deceptive customers and manipulating search engine outcomes to look on the entrance web page of Google inside days.
Podqi’s platform automates your entire IP safety course of from detection to takedown, scanning tens of millions of potential infringements every day and enabling quick enforcement at a scale beforehand not possible.
“Each model promoting merchandise on-line faces the identical problem – the sooner you develop, the extra aggressively counterfeiters goal you,” stated Trevor West, CEO and co-founder of Podqi. “We’re constructing Podqi to show the tables on infringers. As a substitute of taking part in protection, we assist manufacturers proactively defend their IP and unlock new income streams by means of licensing and enforcement. The businesses and types that work with us see counterfeits as a possibility to determine potential licensees and get better misplaced income.”
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“We invested in Podqi as a result of the workforce is fixing an essential drawback: IP infringement, which is more and more high of thoughts for everybody — from manufacturers and entertainers to the music and sports activities trade,” stated Marc Bhargava, Managing Director at Normal Catalyst. “Co-founders Trevor, Jesse, and Ivan are a trusted workforce with a protracted historical past collectively. They transfer quick, envision the precise product, and efficiently promote into industries which have traditionally been slower to innovate.”
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