Broadcasts Partnership with CambrianEdge.ai to harness broader business shift towards human-led automation and data-driven creativity .
Gutenberg, the award-winning AI-powered advertising company, introduced a strategic partnership with CambrianEdge.ai, the world’s first human-led, AI-native advertising platform, marking a significant milestone in its enterprise-wide AI transformation.
This collaboration caps a two-year evolution that has reshaped Gutenberg’s two-decade-old group into a totally AI-powered pod-based company mannequin; an effort pushed by Amardeep Singh, Co-Founder and President of Gutenberg and his management workforce, who anticipated what many advertising leaders are confronting in the present day: groups overwhelmed by guide processes whereas shoppers anticipate quicker execution, sharper insights with measurable returns on advertising spends.
“We labored intently with CambrianEdge.ai of their beta section so they may assist us redesign how an AI-powered company may rethink its operational aspect from the bottom up on a native-AI platform.” Singh mentioned. “We didn’t need to bolt AI onto present processes”
The partnership arrives at a essential business inflection level. Gartner’s CMO Survey reviews that 65% of CMOs anticipate AI to dramatically reshape their roles inside two years, whereas 71% face flat or declining budgets. But adoption stays uneven: whereas 72% of organizations use AI in at the least one perform, solely 6% report scaled, measurable influence, in keeping with McKinsey.
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The Nice Retraining
Gutenberg’s transformation started with a stark realization: instruments alone don’t create transformation, however individuals and tradition do. Over 24 months, all 100+ workers throughout the US, UK, Germany, India, Singapore, and others underwent intensive AI literacy coaching, masking the whole lot from immediate engineering and inventive automation to knowledge interpretation and marketing campaign optimization.
“That is essentially the most vital operational shift I’ve seen in my 30-year profession. Our preliminary expertise with LLMs had our international groups working in silos, till CambrianEdge.ai introduced synergy, artistic collaboration and end result pushed outcomes.” mentioned Arnold Miller, SVP, Americas at Gutenberg and a 35-time Emmy Award winner. “We’ve reshaped how our groups analysis, collaborate, create, and amplify, whereas guaranteeing strategic judgment stays firmly with people.”
Beginning January 2026, Gutenberg will roll out a collection of actionable AI assets. These would come with its Consulting choices on operationalizing advertising workflows, Service-led frameworks for AI video and website positioning/GEO, and govt briefings tailor-made for enterprise wants. Advertising and marketing leaders can e book technique periods with AI transformation specialists on Gutenberg’s web site.
Pods Exchange Hierarchies
Conventional company constructions proved incompatible with AI-powered workflows. Gutenberg reorganized into cross-functional “pods” that unite technique, artistic, media, ahead deployed engineers (FDE) and analytics inside a single AI-assisted working mannequin powered by CambrianEdge.ai.
CambrianEdge.ai integrates workforce collaboration, technique growth, content material creation, video, website positioning/AEO optimization, media planning, social activation, and efficiency analytics into unified workflows, enabling groups to maneuver from idea to execution with out friction.
We’re eliminating the silos that create drag – including a brand new layer of FDE to grasp AI workflows for automation and processes,” Amardeep Singh mentioned. “When strategists, creatives, analysts and FDEs work in a single AI-powered atmosphere, execution velocity accelerates dramatically.”
Trade Beneath Strain
Advertising and marketing leaders are beneath unprecedented pressure. Gartner reviews, 63% of CMOs cite stagnant budgets and useful resource constraints as their prime problem, whilst they’re more and more held chargeable for industrial outcomes with out extra help.
“The normal company economics continues to erode, whereas AI-native platforms create new working potentialities. The query isn’t whether or not AI will rework advertising, it’s whether or not organizations can rework themselves quick sufficient,” mentioned Harjiv Singh, Founder & CEO of CambrianEdge.ai. “We constructed CambrianEdge.ai as an AI-native platform particularly for real-world advertising workflows, with governance and human oversight at its core. Gutenberg grew to become a dwell blueprint for what that transformation for company economics seems like at enterprise scale.”
With 81% of CMOs involved about AI’s authorized and reputational dangers to their model in keeping with PwC, human-in-the-loop governance has develop into central to the partnership’s design.
Blueprint for Change
Gutenberg is now making use of its transformation playbook internally in addition to by enterprise advisory and implementation engagements for shoppers navigating comparable shifts.
“What we realized is that AI transformation is just not so simple as a subscription to Gemini, ChatGPT, or every other LLM device,” Amardeep Singh mirrored. “It’s the mixture of human judgment, creativity, high quality, governance, individuals, course of and tradition transformation. That is solely doable with CambrianEdge.ai.”
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