Powered by 150+ direct EHR integrations—unmatched by aggregator, marketing consultant, or reseller-led POC fashions
Doceree, the world’s first AI-powered Working System for healthcare advertising and marketing, introduced its 2025 year-in-review, closing the yr as the biggest and solely actually direct point-of-care (POC) engagement platform in the USA.
As point-of-care adoption accelerates throughout healthcare advertising and marketing, the market has seen an inflow of gamers working by way of EHR aggregation layers, consulting-led implementations, or reseller company fashions. Whereas these approaches provide proximity to care, they fall wanting delivering true in-workflow engagement, constant measurement, and enterprise-scale execution.
Doceree stands aside. Constructed on 150+ direct digital well being report (EHR) integrations, together with main platforms akin to Epic and Oracle Cerner, Doceree permits pharmaceutical and healthcare manufacturers to have interaction HCPs instantly inside energetic medical workflows—powered by real-time contextual intelligence and ruled by the very best requirements of privateness, compliance, and information integrity.
Direct Integration vs. Proxy-Primarily based POC Fashions
In contrast to aggregator platforms that sew collectively fragmented entry, consultants that deploy one-off options, or reseller businesses depending on third-party stock, Doceree is a local, instantly built-in infrastructure platform. This architectural benefit permits:
- True in-workflow engagement, not peripheral or login-screen placements
- First-party, privacy-safe EHR information activation, not inferred or syndicated information
- Uniform measurement and optimization throughout methods, not fragmented reporting
- Scalable, repeatable enterprise execution with out middleman dependencies
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Demonstrated Momentum at Infrastructure Scale
In 2025, Doceree delivered sturdy, defensible progress throughout its POC ecosystem:
- ~50% year-over-year improve in POC marketing campaign exercise
- ~30% progress in energetic enterprise accounts throughout pharma and healthcare segments
- Launch of Inventive Analytics in This autumn 2025, enabling manufacturers to judge and optimize inventive efficiency inside EHR environments—a functionality not obtainable by way of reseller or consultant-driven fashions
Early adoption alerts sturdy market demand for measurable, data-driven engagement on the point-of-care, reinforcing POC as a strategic channel moderately than an experimental one.
Redefining What ‘Level-of-Care’ Actually Means
“The business usually confuses proximity to care with point-of-care itself,” mentioned Harshit Jain, MD, Founder & World CEO, Doceree. “Doceree doesn’t combination entry or resell placements—we combine instantly into EHR workflows. That distinction is what permits relevance, compliance, and scale to coexist.”
By activating real-time medical context, Doceree’s AI-powered platform delivers messaging on the exact moments when care choices are made, whereas minimizing cognitive load for healthcare professionals.
Innovation The place Others Can’t Function
Main EHR environments akin to Epic and Oracle Cerner historically prohibit industrial promoting inside native methods. The place others cease or depend on oblique workarounds, Doceree engineered a compliant path ahead.
By means of Spark, constructed on SMART on FHIR requirements, Doceree operates inside accepted interoperability frameworks—enabling compliant, contextual model engagement with out violating EHR platform insurance policies.
“Doceree helps us ship related, well timed messages to clinicians instantly of their workflow—supporting our mission to simplify care supply,” mentioned Khurshid Mughal, CEO, Observe EHR.
Increasing the Scope of Level-of-Care Impression
In 2025, Doceree expanded its platform with co-pay.com, extending point-of-care engagement into affordability, entry, and therapy initiation. The corporate is now actively collaborating with manufacturers on trial and therapy messaging, enabling compliant communication round affected person entry at vital choice moments—instantly inside medical workflows.
“Doceree permits real-time relevance at scale,” mentioned John Ketcham, Chief Income Officer, DAW Techniques. “That stage of execution merely isn’t attainable by way of agency-led or reseller-based POC fashions.”
Clear Market Sign Heading Into 2026
As healthcare entrepreneurs mature of their POC methods, momentum is consolidating round platforms constructed for direct entry, repeatability, and intelligence.
Doceree enters 2026 with a number of enterprise commitments secured by way of its NEXT program, locking in full-year marketing campaign flights and reinforcing confidence in instantly built-in point-of-care as a long-term strategic channel.
“Closing 2025 as the biggest instantly built-in POC engagement platform within the U.S. displays the belief of our EHR companions and the broader healthcare ecosystem,” mentioned Vijay Adapala, EVP & GM, World Provide Partnerships, Doceree. “In 2026, healthcare advertising and marketing will reward intelligence over scale—and intelligence requires direct integration.”
Because the business strikes into 2026, Doceree continues to steer the point-of-care class it pioneered—advancing AI-first capabilities whereas increasing its EHR footprint throughout the U.S. healthcare system.
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