Amperity, the main enterprise buyer information cloud, right now introduced the launch of the trade’s first Identification Decision Agent, a breakthrough innovation designed to assist information groups quickly unify fragmented buyer information and construct the AI-ready basis enterprises must drive development.
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As financial headwinds persist and buyer expectations climb, AI has emerged as a high precedence throughout industries. However regardless of AI’s promise, most organizations are removed from prepared. A latest MIT Expertise Evaluation Insights examine discovered that 78% of worldwide firms aren’t “very prepared” to deploy pure language instruments like giant language fashions (LLMs) and AI brokers. The first blocker? Disconnected, inaccurate buyer information.
Amperity’s Identification Decision Agent solves this foundational downside.
“AI is just nearly as good as the information that fuels it,” mentioned Tony Owens, CEO of Amperity. “Our new agent offers information groups the facility to quickly rework fragmented buyer data right into a single supply of reality. It turns structured, unstructured, and artificial information right into a strategic asset, accelerating the trail to actual enterprise outcomes from AI.”
Constructed on Amperity’s patented AI and machine studying capabilities, the Identification Decision Agent offers information groups a quick, intuitive option to put together correct, AI-ready buyer information. The software streamlines all the id workflow – from information ingestion to matching and High quality Assurance (QA) – making it simpler than ever to deploy id methods and unlock enterprise worth.
Key Options:
- AI-Led Knowledge Preparation: Eradicate repetitive work and sophisticated coding. Let AI standardize and match information in hours, not months.
- Multi-Dimensional Identification Decision: Mix deterministic and probabilistic matching methods to fulfill use-case wants—from high-confidence operational identities to broader advertising and marketing audiences.
- Clear QA Surroundings: Benchmark and examine id decision by way of a visible interface, with full visibility into how connections are made.
- Versatile Structure: Combine seamlessly with information environments like Databricks and Snowflake. Use Amperity’s patented Sandbox to check and ingest new information sources with out breaking manufacturing workflows.
Enterprise manufacturers are already seeing outcomes. One main retailer used Amperity’s id capabilities to uncover 3.5 million beforehand unreachable buyer emails—unlocking new income in a matter of weeks.
The Seattle Seahawks additionally tapped into Amperity’s Identification Decision Agent to disclose deeper fan insights, enabling extra personalised and significant interactions.
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“Amperity helped us uncover followers we couldn’t attain earlier than,” mentioned Victor Nguyen, director of analytics & engineering on the Seattle Seahawks. “With correct fan identities, we’re now participating them deliberately and meaningfully.”
With this launch, Amperity strengthens its place because the foundational information layer for AI-powered buyer experiences—from real-time personalization to predictive analytics and past. The Identification Decision Agent offers manufacturers the reliable information they should make each AI initiative a hit.
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