Analyzing 35B knowledge alerts in seconds, Agent Spark brings trusted human insights instantly into LLMs Together with Claude and ChatGPT.
GWI, the worldwide insights firm, launched Agent Spark, an always-on insights agent now built-in into main AI platforms, together with ChatGPT and Claude. Designed for a world the place AI has turn out to be the default interface for work, Agent Spark embeds trusted, human-grounded insights instantly into the instruments decision-makers already use, enabling customers to research greater than 35 billion knowledge factors in seconds.
Powered by GWI’s proprietary dataset constructed from billions of verified responses throughout 50+ nations, Agent Spark permits customers to discover audiences, behaviors, and cultural developments utilizing pure language processing. Each output is backed by sturdy and privacy-safe first-party knowledge, not scraped or artificial guesswork.
“Agent Spark doesn’t change human judgment, it strengthens it,” mentioned Tom Smith, Founder and CEO at GWI. “Agent Spark grounds AI in fact, serving to groups throughout a company – from advertising and marketing and gross sales, to insights and product groups make smarter selections sooner, and is offered instantly contained in the instruments they already depend on.”
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Key Capabilities of Agent Spark
- Constructed on human fact: Powered by billions of verified, consultant knowledge factors from actual folks worldwide
- Embedded the place work occurs: Accessible by means of the GWI platform, ChatGPT, Claude, Co-pilot, and coming quickly to different AI platforms
- Analyst-grade insights: Contextual AI skilled on GWI’s world viewers knowledge – assume depth with out complexity
- Effectivity at scale: Reduces guide analysis, platform-hopping, and time to insights
- Breakthrough pace to insights: Viewers analyses that after took days can now be accomplished in minutes due to AI-assisted querying throughout thousands and thousands of verified knowledge factors
Obtainable to GWI prospects, Agent Spark advances the corporate’s imaginative and prescient of insights with out friction – embedding actual human understanding into on a regular basis selections. It makes GWI knowledge extra accessible and actionable not only for knowledge analysts, however for a broader vary of execs – together with gross sales leaders, model entrepreneurs, product managers, creatives, and communications strategists.
“For groups utilizing AI to generate and scale advertising and marketing artistic, insights want to maneuver as quick as execution,” mentioned Tobias Cummins, COO at Pencil. “Agent Spark brings trusted, human insights instantly into AI workflows, serving to guarantee artistic selections are grounded in actual viewers understanding — with out slowing groups down. That mixture of pace, scale, and rigor is precisely what trendy advertising and marketing organizations want.”
At present stay in ChatGPT, Claude, Microsoft Copilot and the GWI platform, Agent Spark displays how trendy groups work: quick, built-in, and insights-led. By combining real-time evaluation with trusted knowledge, it empowers organizations to generate strategic readability at a tempo that matches AI-driven workflows.
“We’ve began testing Agent Spark in our autonomous-agent workflows & the potential is big! Within the coming months, it’s going to energy our Agentic OS advertising and marketing system, driving finish to finish media activation & optimization brokers throughout all advert platforms utilizing GWI viewers taxonomies. It additionally plugs into our artistic brokers constructed utilizing Claude, GPT 5.1, Nano Banana Professional, Imagen 4 & Veo 3.1 fashions, serving to them ideate, consider & iterate outputs grounded in real shopper understanding. With a robust human-in-the-loop mannequin, our strategists keep in management whereas Agent Spark handles the heavy lifting, paving the way in which for a next-generation insight-driven Agentic OS for contemporary advertising and marketing.” Bharat Khatri, Chief Digital Officer APAC at Omnicom Media Group.
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