Percepto Digital, a number one strategic on-line repute and digital communications company, has introduced a collaboration with Highlight, the AI analytics startup specializing in Reply Engine Optimization (AEO) and model visibility within the AI-driven search panorama.
The partnership positions Percepto on the forefront of a brand new communications period, the place AI chatbots have gotten a dominant supply of details about manufacturers, executives, and personal shoppers.
Since early-2024, Percepto has been researching how generative AI platforms, resembling ChatGPT, Gemini, and Claude, form public notion. As AI more and more replaces conventional serps as a supply of trusted data, organizations should perceive and handle how they’re portrayed inside these AI methods.
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“Monitoring how manufacturers and leaders are represented in AI-generated outcomes is crucial,” mentioned Ran Blayer, CEO of Percepto: ” AI visibility requires processing huge quantities of conversational information to uncover each alternatives and dangers, and to extract really actionable insights.”
Whereas most AI analytics platforms are designed for advertising and marketing and model optimization, Percepto recognized the necessity for a software suited to strategic repute administration. Working with Highlight’s growth group, Percepto helped adapt the platform to ship insights related not just for international manufacturers but additionally for personal shoppers and organizations managing advanced reputational challenges.
The improved platform allows Percepto to extract actionable intelligence about how its shoppers seem throughout AI chat ecosystems and to design focused content material methods that make their key narratives extra distinguished in chatbot-generated responses.
“This collaboration provides us a strong data-driven basis,” added Blayer. “It permits us not solely to watch AI visibility however to form future narratives by understanding what content material varieties and platforms have probably the most affect on AI-generated solutions.”
Michael Hermon, Founding father of Highlight, mentioned: “We’re enthusiastic about this collaboration with Percepto. It reveals how Highlight’s know-how can help not simply manufacturers optimizing for reply engines, but additionally strategic communications and repute administration businesses working within the AI period.”
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