Firm Will Use New Funding to Speed up Product Improvement and Add Prime Engineering, Gross sales and Advertising Expertise
Raspberry AI, a number one generative AI platform for vogue creatives, at the moment introduced it has secured $24 million in Collection A funding led by Andreessen Horowitz (a16z). Present buyers Greycroft, Correlation Ventures and MVP Ventures additionally participated within the spherical, together with notable angel buyers together with Gokul Rajaram and Ken Pilot. Raspberry AI will use the brand new funding to speed up its product growth and add high engineering, gross sales and advertising expertise to its workforce. Beneath Armour, MCM Worldwide, Gruppo Teddy and Li & Fung are among the many international vogue leaders utilizing Raspberry AI to quickly create and iterate attire, footwear and equipment kinds.
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“Over the previous 5 years, the mix of fleeting social media pattern cycles, the on-demand financial system, shoppers’ insatiable urge for food for newness and the rise of quick vogue has essentially modified the way in which shoppers store”
“Over the previous 5 years, the mix of fleeting social media pattern cycles, the on-demand financial system, shoppers’ insatiable urge for food for newness and the rise of quick vogue has essentially modified the way in which shoppers store,” stated Cheryl Liu, CEO and founding father of Raspberry AI. “Because of this, manufacturers and producers are being challenged to alter the way in which they design and develop merchandise. We’re excited to associate with these visionary buyers to empower vogue creatives starting from designers to product builders to entrepreneurs with next-generation instruments that permit them to create and market best-selling merchandise extra shortly, effectively and sustainably.”
Manufacturers’ and producers’ inventive groups are searching for expertise options that assist them speed up every stage of the style product growth cycle to extend velocity to market and profitability whereas decreasing prices. Raspberry AI’s end-to-end digital visualization platform frees manufacturers throughout tiers from luxurious to mass market from having to attend three weeks or extra for bodily samples and reduces rote design duties from hours to seconds, to allow them to concentrate on creating and iterating merchandise their clients will love.
“Raspberry AI supercharges inventive groups by leveraging AI at each stage of the design workflow,” stated Bryan Kim, Accomplice, Andreessen Horowitz. “The comprehensiveness and technical depth of the platform have led to robust buyer love and a number of the strongest engagement metrics we’ve seen for AI instruments. We consider that Raspberry AI will quickly scale and remodel the way in which inventive groups design and develop retail merchandise.”
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The Raspberry AI platform immediately turns designers’ sketches into photorealistic renderings that present in minute element how merchandise will look, match and drape in actual life. Frequent design duties comparable to visualizing how a earlier best-seller would look in new materials historically required weeks of ready for a bodily pattern to reach from abroad or quite a few hours making modifications utilizing conventional photo-editing software program. With Raspberry AI, designers can now immediately generate a last rendering of any new fabrication in 10 seconds after which seamlessly generate the belongings and technical drawings wanted for manufacturing—saving time and price and enabling limitless design iterations.
Raspberry AI’s algorithms are skilled to grasp the nuances of vogue, attire, footwear and equipment and acknowledge industry-specific design and manufacturing phrases, making it simple for designers to show textual content prompts into lifelike pictures and for advertising groups to generate visible content material for any channel with out having to spend money on vacation spot photoshoots.
“Raspberry AI gives highly effective instruments that match our distinctive vogue design wants,” stated Mattia Giorgi, Head of AI and Innovation, Gruppo Teddy. “The answer offers our workforce the liberty to shortly create, iterate and convey their visions to life via extremely sensible renderings that seize even probably the most delicate design particulars, serving to us translate market insights into designs that excite our clients.”
Raspberry AI’s machine studying workforce additionally works with enterprises to customized practice AI fashions to study their manufacturers’ distinctive DNA, aesthetic and cloth libraries. The corporate plans to increase its gen AI capabilities past vogue into residence, furnishings and different retail classes within the coming yr.
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