TechRound, the UK’s fastest-growing tech and startup information platform, just lately revealed a function article titled “Can Corporations Automate Their Manner Out of Decline?”, spotlighting professional insights from Steve Morris, Founder & CEO of NEWMEDIA.COM, a number one digital efficiency and technique company.
The article examines whether or not synthetic intelligence and automation can meaningfully reverse operational stagnation and options Morris as a main supply on the strategic and structural dangers of AI misuse.
Morris’s contribution grounds the dialog in sensible enterprise logic.
“Don’t automate a damaged enterprise mannequin,” he cautions. “Automating a damaged enterprise mannequin simply makes it decline quicker. The winners are the individuals who start by trying laborious on the enterprise they’re in. Let the enterprise mannequin drive know-how.”
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Morris additionally recounts a latest enterprise case the place automation changed senior planners, resulting in a 27% improve in success errors – a pricey lesson in what occurs when AI is carried out with out ample operational alignment.
AI is not a single-discipline concern. It impacts how your techniques scale, how your groups function, how your clients convert, and the way your corporation defends itself competitively.”
— Steve Morris, Founder and CEO of NEWMEDIA.COM
“AI is highly effective,” Morris explains, “however with out the appropriate scaffolding, it could possibly make dangerous choices at scale.”
A Rising Observe Report in AI-Led Enterprise Technique
This newest function marks one other nationwide highlight for NEWMEDIA.COM, which has more and more earned recognition for combining technical depth with enterprise intelligence.
From website positioning and efficiency advertising and marketing to infrastructure hardening, enterprise UX, and superior automation, the company continues to information purchasers by way of the complexity of the fashionable digital ecosystem.
Whereas some businesses method AI purely from a technical standpoint and others purely by way of advertising and marketing, NEWMEDIA.COM bridges each, serving to purchasers translate algorithmic innovation into real-world income. Their work spans use instances akin to AI-enhanced lead technology, clever buyer journey modeling, infrastructure-as-code deployments, and hybrid content material/ops workflows that mix visibility with velocity.
“AI is not a single-discipline concern,” mentioned Morris. “It impacts how your techniques scale, how your groups function, how your clients convert, and the way your corporation defends itself competitively. Our job is to make sure that purchasers aren’t simply shopping for AI; they’re benefiting from it.”
The TechRound function affirms this multidimensional experience, highlighting not solely Morris’s readability on AI adoption, but additionally the agency’s broader worth proposition: strategy-first execution in a quickly evolving enterprise surroundings.
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