Creaxion, a advertising and public relations agency with 27 years of business expertise, introduced its strategic transformation into an AI-powered model innovation company. The Atlanta-based agency unveiled its new Pivot Lab™, which can home a set of AI-enhanced providers whereas sustaining what the corporate calls “Human-controlled steering.”
The transformation represents a major shift for the company, which has served shoppers throughout shopper merchandise, nonprofits, leisure, and expertise sectors since its founding in 1998. The brand new course positions Creaxion on the intersection of synthetic intelligence and strategic model improvement.
“We’ve all the time believed in staying forward of the proverbial curve,” mentioned Mark Pettit, Founder and Chief Technique Officer at Creaxion. Meaning embracing AI—to not exchange human creativity, however to boost it. With the fitting instruments and strategic considering, AI empowers us to maneuver sooner, assume greater, and ship much more worth to our shoppers.”
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The newly launched Creaxion Pivot Lab™ will supply AI-powered providers together with model audits, AI-driven content material and marketing campaign methods, immediate engineering, buyer journey optimization, and digital transformation consulting. The method combines AI capabilities with human oversight and inventive course.
“AI is highly effective, but it surely’s not magic,” mentioned Pettit. “With out human steering and creativity, even the very best instruments can fall flat. What makes Creaxion totally different is our capability to pair cutting-edge AI with 25+ years of branding instincts. That’s the place the true magic occurs.”
As a part of the transformation, Creaxion is investing in complete group improvement by way of certifications, inside workshops, and customised AI onboarding applications. The corporate is retraining present group members, together with media relations professionals, as AI Model Strategists.
The company plans to launch a proprietary AI certification program designed for enterprise and advertising professionals. The certification goals to assist executives embrace AI expertise whereas sustaining human-guided management of their skilled improvement.
“That is greater than a rebrand,” Pettit added. “It’s a reinvention. We’re not simply serving to our shoppers pivot—we’re doing it ourselves.”
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